Wednesday, January 29, 2020

Comparing and Contrasting Hinduism and Bhuddism Essay Example for Free

Comparing and Contrasting Hinduism and Bhuddism Essay ​Being dedicated is what it takes for these two religions Hinduism and Buddhism. They are considered a way of life for some people. They are two of the most influential and practiced religions in the world today. Millions of people partake in these historical religions. Hinduism dates back to 1500 B.C. Buddhism developed a little while after Hinduism. They both derived in the very rooted country India. Hinduism and Bhuddism have many similarities and differences. ​Hinduism and Buddhism are very similar in many aspects. Both religions goal is to reach enlightenment. Enlightenment means wisdom. In Hinduism it is described as moksha. In Buddhism it is described as Nirvana. In both religions they try and reach this state of perfect understanding. In both religions reaching this state of perfect understanding involves reincarnation. Reincarnation is known as rebirth. It is when an individual soul is born again and again until enlightenment is achieved. These two religions may be similar when it comes to their goal but they do have many differences that make the two separate religions. ​Hinduism and Bhuddism have huge differences. Both religions’ founder and origins are different. In Hinduism is a collection of religious beliefs. It is the result of cultural diffusion. Because of that Hinduism has no founder. Non-Aryan and Aryan beliefs intertwined and developed into one religion. There are thousands of gods in this engaging religion. Unlike Hinduism in Buddhism there is a founder. Interestingly Bhuddism derived from the same period as Hinduism. Bhuddism is the result of religious questioning. Siddhartha Gautman aka Buddha is the founder of Bhuddism. He went on a quest to seek religious truth and an end to religious suffering. From then on he was called the enlightened one and Bhuddism was developed out of his discoveries and philosophy. ​In conclusion, Hinduism and Bhuddism have many things they make them different and alike. Hinduism and Bhuddism are what shaped people’s beliefs and understandings in that time period. These are the two religions that developed in the Vedic age. Currently almost 1/5th of the world today practiced these two religions. They are two very respected beliefs still being applied to lives today.

Tuesday, January 21, 2020

Essay --

Communication and Professional Practice Niamh Hubble T00157631 1st year Social Care Introduction: The purpose of this paper is to explore why non-verbal communication is an important tool for professional practice. Some of the aspects of non-verbal communication are facial expression, eye contact, posture, orientation, proximity, touch, fine movement, gross movement, dress, setting and direct work (Egan 2002). [The Skilled Helper/ People Skills] In my opinion non-verbal communication is a very important tool when working with clients. For example, in a professional setting a client could be telling you they are fine and they aren’t afraid yet they could be shaking or looking around nervously. The non-verbal prompts that clients give out subconsciously or consciously give us, as professional workers clues to how the person is really feeling even if what they say using verbal communication isn’t the same as the non-verbal prompts. Thompson (2009) says that in addition to the words we speak, we give very powerful messages through non-verbal communication and our body l anguage ...

Monday, January 13, 2020

Things fall apart

A story or poem in which the characters setting and events stand for other people and events or for abstract ideas or qualities. Alliteration- The repetition of the same consonant sounds in a sequence of words usually at the beginning of the word. Conflict- The opposition between characters or forces, especially opposition that motivates or shapes the action of the plot. Connotation- Associations and implications that go beyond the written word. Denotation- The dictionary definition of a word. Organizing- Use of hints or clues to suggest what will happen later in the story. Hyperbole- A bold, exaggerated statement. Metaphor- Comparison between like things without using like or as. Oxymoron- A paradox in which two contradictory or opposite words are used together. Personification- Animals, ideas, and inanimate objects are given human characteristics, abilities, or reactions. Satire- Witty language used to convey insults or scorn. Symbol- An object or action that means or stands for so mething else more significant than its literal meaning.Literary Terms from A Step From Heaven â€Å"My toes are fish† – metaphor â€Å"The waves dance† – personification l am a sea bubble floating, floating in a dream† – metaphor, symbol â€Å"sleepy blanket face† – imagery, metaphor â€Å"like the insides of the bottles that get left on the street† – simile â€Å"bleed water from the sea† – imagery, metaphor â€Å"hands together tight like a closed book† – simile â€Å"dark round monkey eyes† – imagery, metaphor â€Å"sleepy eyes like cats in the sun† – simile, imagery â€Å"like someone is poking it with a stick† – imagery â€Å"soft and tickly as seagull feathers† – simile ‘†see my stomach' she barks† – personification â€Å"her long hair plays in the wind† – personification I thump my head like a ripe watermelon† – simile â€Å"l watch Mamma's shoes talk to the road† – personification â€Å"big as fish mouths† – simile â€Å"hair that can play in the wind, light as a kite† – simile â€Å"Yes, I lie, quiet as snow† – simile â€Å"waiting for Heaven† – foreshadowing â€Å"until my mouth is ready to learn† – imagery â€Å"big floppy tongue† – imagery â€Å"let us say it is a step from Heaven† – foreshadowing Literary Terms from Copper Sun â€Å"So shiny and smooth, Mari marveled. – imagery â€Å"Like weaving blankets out of sand. † – simile â€Å"As round and brown as a Kola nut† – simile, imagery Fly my baby brother, Fly away! † – foreshadowing â€Å"It was like a small city made of wood† – imagery â€Å"pieces of cloth, larger than a hut† – simile â€Å"as much help as a rabbit in the rice field! † – simile â€Å"We done fell out of the tree and hit every branch on the way down! † – metaphor â€Å"hunger lived with them everyday† – personification â€Å"she fight like a lion† – simile. Things Fall Apart Jordan Knoke English 102 Ember Smith 21 June 2010 Things Fall Apart Chinua Achebe writes a fascinating book, Things Fall Apart, where he talks about the struggle of a man, Okonkwo, who lives between the pride of his culture and the pride of his manhood. Achebe is from, where the novel originates, Nigeria. Achebe has been one of the most influential and important authors in African history. It is very important to get a view from a native African’s point of view: a person who has seen what has gone on and experienced the trials and wars of Nigeria and other African countries.The Igbo religion was the primary religion in the village where the story is set. Okonkwo who has been in the village of Umofia for his entire life, starts to see the tribe transpire and shift away from its normal beliefs. This happens when Christian missionaries arrive in the country to try and turn the people of Umofia and other tribes to their religion of Christianity. Nigeria during this time was in dif ficult times because they were under the rule by Great Britain. Achebe does a wonderful job in the book describing how much of an influence the outsiders had.The culture, religion, ethics, spirit, war, peace, and labor are some of the words that describe this book in a nutshell. Things Fall Apart is a book of knowledge and discipline. These two characteristics are an underlying occurrence in the book. Okonkwo is man who displays both of these qualities, thus, which leads to his downfall. Chinua Achebe, known for his bestselling novels, poems, and essays, was born in 1930 in Ogidi, Nigeria (Gerard). Achebe has been known for five great books, but the most read and talked about has been Things Fall Apart.Achebe’s books have been translated in some fifty languages. Especially in Africa and his homeland of Nigeria, Achebe is looked upon like a God and somebody that people can look up to. Achebe was very bright in his early years as a child; he began to learn English when he was o nly eight years old (Achebe). In 1948, Achebe went to University College in Nigeria to initially study medicine, but something made him change his mind (Achebe). He changed his major to English literary studies to practice the skills of becoming a writer and learn about the practices of English culture.After graduating from University College, Achebe went on to become a producer for a Nigerian broadcasting company. It was not till after that, in London, that Achebe would truly find his talent of writing. One of his teachers in London had requested Achebe to publish and write the book, Things Fall Apart. The timing of the book could not have been any better because Great Britain had control over Nigeria and was severely pressured into colonizing the country. Within ten years of this conflict, Achebe published the book.It set off a vibe that usually does not go off when someone publishes a book. This book did just that. Things Fall Apart is the view from a small Nigerian village that sees its principles and doctrines taken over outsiders from another country. From a Nigerian who has probably seen this in happen in real life is very important to the people of Africa. For someone like Achebe to tell the story of Africans and how they live, eat, drink, and worship Gods tells the whole world how an everyday African lives.When a country rules over a territory or a certain land it can have a strangle on the people of that village, tribe, or colony. Chinua Achebe describes the setting of the story beautifully. In the village of Umofia men, women, and children are taught to be tough minded. This is the case for Okonkwo. A warrior who is tough, strong, disciplined, and well liked in his tribe. Achebe realizes the struggles and pains that Nigerians and other Africans go through. They struggle with money, time, and personal problems. These personal problems could be with a family member or it could be with their Gods or ancestors.This is why Achebe decided to write a book of this nature: To ensure the people of Nigeria of nation building, economic building, and strong government. Two years after the book was written, Great Britain gave Nigeria its independence from them (Nigeria). This colossal achievement for the people of Nigeria gave them a new start in life; a start that would allow them to be free and have the political and ethical freedom to do as they choose. Achebe has been one of the most inspirational and influential writers during his time because of his obvious background.Nigeria will probably never produce someone as important as Achebe ever again. Learning the process of becoming a writer for Achebe was definitely hard work. Growing up for Achebe was very difficult; the conditions had to have been rough in the country of Nigeria where poverty and sickness were widely recognized. To grow up to be a man that he is now, that has been one of the greater achievements that any writer has achieved. Achebe’s parents: Janet and Isaiah Ach ebe were very influential on his life. Isaiah Achebe was a teacher at the Chuch Missionary Society in Nigeria (Achebe).It is always important to have great idols and parents to look up to for that parent to set an example on their child so they can have a great life ahead of them. Achebe wrote five major books in his career: Things Fall Apart (1958), No Longer at Ease (1960), Arrow of God (1964), A Man of People (1966), and Anthills of the Savannah (1987). All five of these major works have something in common. They all have the same interest in African society and how religion, domestication, and nations collide with the outside world or within different countries.Achebe has done his part over the past 50 years, providing readers from all over the world the history, culture, and background that African society has been founded on for thousands of years. Since Achebe has settled down the past 10 or 20 years, he has received recognition and awards for his outstanding writing. He has received numerous doctorates and is an honorary member of the American Academy and Institute of Arts and Letters. In 1999, Achebe was honored by being appointed to the U. N Population Fund; Achebe’s works throughout his career was also translated in 40 different languages (Achebe).In the story, Things Fall Apart, a man, Okonkwo struggles with his own tendencies and mishaps that cost him in the end of the story. Achebe, a native African, writing this book about the culture and life of a certain village in Nigeria was huge. It was huge because it was the first major novel written by an African about Africa. Challenges about the novel speak of the Western influence of Europe, such as Great Britain on African colonies and countries. The work of this book came around the time of decolonization, where western European countries gave independence to African counties, including Nigeria.What Achebe does so well throughout the entire book is that he lets the reader try and figure out i f the Ibo people are romanticized or if the outsiders are actually there for some or no reason at all. Achebe lets the reader think and figure out the entire colonialism and impact of the white missionaries in Africa. One of the major themes that gets introduced throughout the book is the theme of war. War was a prominent way of life in Nigeria. If a man were not to fight in tribal wars, then he would be considered a coward that would not get the recognition of other prominent men in the tribes.Okonkwo, the main character, is a violent warrior who has been perceived as a person who looks for solutions in the way of war, violence, and death instead of resorting to peaceful solutions. The violence that Okonkwo shows to his friends, sons, daughters, and wives leads to the destruction of his image and reputation. Okonkwo also has a problem with softness and not being manly enough. Growing up, Okonkwo’s father, Unoka, was soft and gentle. He was not viewed as a warlike person or s omeone who would be a warrior of the tribes. Okonkwo did not want to be like this.He wanted to be the head of his household, also called obi, and wanted to be the person who killed the most men in war. That was his objective growing up in the village of Umofia. A man who does not back down, does not show his weaknesses, and does not want to lose no matter what. War has always been a way of life in this village. Fighting other colonies and tribes has been going on for thousands of years and will probably never stop. This is why Okonkwo portrays himself as a warlike person who does not like to show his softer side. The other theme that shows itself numerous times in the book is peace.Again Okonkwo struggles to find the connection within him to find peace. Peace is a tough thing to find if someone does not try hard enough to use it in the necessary scenarios. With his violent ways and backgrounds Okonkwo does not have that inner peace that could settle him down or resolve to a softer s ituation. He struggles mightily with the thought of peace being achieved. The situation changes before Okonkwo’s very eyes and the others of Umofia that the outside world is wanting to change the way people live in Africa. The downfall of Okonkwo’s life is derived between war and peace.Obtaining peace and fighting wars against other countries brings fate. It may not always be easy, but at the end of the day peace is given and a country is set free of captivity. The country of Nigeria has long been a country of disarray and in development. It has been a country of poverty and sickness. 250 ethnic tribes call Nigeria home. The three most major tribes are Yoruba, Igbo, and Hausa (Nigeria). Igbo, of course, is the main tribe that the book speaks of. Located in the western part of Africa, Nigeria is home to savannas, tropical forests, and coastal wetlands.Farming is a very important way of life in Nigeria, as with each country in Africa. Nigeria covers an area close to 360, 000 square miles; it is also twice the size of the state of California. The political state of Nigeria consists of thirty-six states. The capital of Nigeria is Abuja (Nigeria). It has been the capital since 1991. Nigeria is strong in ethnicity. The primary religions in the country are Muslim and Christians. These two religions make up about 90% of the ethnicity in Africa (Curry). However, between the two religions comes hardships and violence.Differences between beliefs of the two can present a problem, especially when they are two totally different ways of belief. When Great Britain began to get involved with nations in Africa, it set its eyes on Nigeria. It all began in 1887 when British forces began to surge on the eastern coast of Africa. Sir George Goldie, founder of the Royal Niger Company acquired the interior of Nigeria. Influence of British cultures and traditions was way too much of a factor in countries such as Nigeria. This influence set the basis for rule over the count ry by establishing the Protectorate of Northern Nigeria in 1900 (Curry).Through hardships and trying times, Nigeria was a country with one of the highest population rates and also a high rate of disease and poverty. In 1960 Nigeria became an independent member of the British Commonwealth. Then in 1963, becoming a republic. Nigeria’s first elected president ever to take over was Nnamdi Azikiwe (Curry). Things Fall Apart was probably one of the most interesting books to read because the language, history, and spirituality. These characteristics are what make Achebe’s book spectacular. The way he uses words makes him one of the best authors ever.The life of a man such as Okonkwo to end in such tragedy is always a shame. Especially when the main character who sees his village turn for the worst after British missionaries convert men, women, and children to Christianity. This is when we saw the rise and fall of a man who wanted to see his homeland keep its same values and n ot have outsiders come in and take everything over. Okonkwo was a main of strength, courage, and honor. These are the qualities that made him one of the most powerful and warrior-like men in the village. Achebe always does a wonderful job of portraying the use of a man and use of a woman.Men were obviously the more powerful and head of the house. Women, on the other hand, were basically servants and did not really hold that much authority. Achebe does a great job to focus on Okonkwo and how much his children and wives respect and how they are afraid of him. That’s how much a man can have an influence on others. Works Citied â€Å"Achebe, Chinua. † Gale Contextual Encyclopedia of World Literature. Vol. 1. Detroit: Gale, 2009. 4-8. Gale Virtual Reference Library. Web. 21 June 2010. Curry, Tim. â€Å"Nigeria. † Countries and Their Cultures. Ed. Carol R. Ember and Melvin Ember. Vol. . New York: Macmillan Reference USA, 2001. 1624-1642. Gale Virtual Reference Library . Web. 21 June 2010. Gerard, Albert S. â€Å"Achebe, Chinua (1930-). † Encyclopedia of World Biography. Ed. Suzanne M. Bourgoin. 2nd ed. Detroit: Gale Research, 1998. â€Å"Nigeria. † Worldmark Encyclopedia of the Nations. 11th ed. Vol. 2: Africa. Detroit: Gale, 2004. 423-439. Gale Virtual Reference Library. Web. 21 June 2010. â€Å"Things Fall Apart. † Literary Themes for Students: War and Peace. Ed. Anne Marie Hacht. Vol. 2. Detroit: Gale, 2006. 519-534. Gale Virtual Reference Library. Web. 21 June 2010. Things fall apart A story or poem in which the characters setting and events stand for other people and events or for abstract ideas or qualities. Alliteration- The repetition of the same consonant sounds in a sequence of words usually at the beginning of the word. Conflict- The opposition between characters or forces, especially opposition that motivates or shapes the action of the plot. Connotation- Associations and implications that go beyond the written word. Denotation- The dictionary definition of a word. Organizing- Use of hints or clues to suggest what will happen later in the story. Hyperbole- A bold, exaggerated statement. Metaphor- Comparison between like things without using like or as. Oxymoron- A paradox in which two contradictory or opposite words are used together. Personification- Animals, ideas, and inanimate objects are given human characteristics, abilities, or reactions. Satire- Witty language used to convey insults or scorn. Symbol- An object or action that means or stands for so mething else more significant than its literal meaning.Literary Terms from A Step From Heaven â€Å"My toes are fish† – metaphor â€Å"The waves dance† – personification l am a sea bubble floating, floating in a dream† – metaphor, symbol â€Å"sleepy blanket face† – imagery, metaphor â€Å"like the insides of the bottles that get left on the street† – simile â€Å"bleed water from the sea† – imagery, metaphor â€Å"hands together tight like a closed book† – simile â€Å"dark round monkey eyes† – imagery, metaphor â€Å"sleepy eyes like cats in the sun† – simile, imagery â€Å"like someone is poking it with a stick† – imagery â€Å"soft and tickly as seagull feathers† – simile ‘†see my stomach' she barks† – personification â€Å"her long hair plays in the wind† – personification I thump my head like a ripe watermelon† – simile â€Å"l watch Mamma's shoes talk to the road† – personification â€Å"big as fish mouths† – simile â€Å"hair that can play in the wind, light as a kite† – simile â€Å"Yes, I lie, quiet as snow† – simile â€Å"waiting for Heaven† – foreshadowing â€Å"until my mouth is ready to learn† – imagery â€Å"big floppy tongue† – imagery â€Å"let us say it is a step from Heaven† – foreshadowing Literary Terms from Copper Sun â€Å"So shiny and smooth, Mari marveled. – imagery â€Å"Like weaving blankets out of sand. † – simile â€Å"As round and brown as a Kola nut† – simile, imagery Fly my baby brother, Fly away! † – foreshadowing â€Å"It was like a small city made of wood† – imagery â€Å"pieces of cloth, larger than a hut† – simile â€Å"as much help as a rabbit in the rice field! † – simile â€Å"We done fell out of the tree and hit every branch on the way down! † – metaphor â€Å"hunger lived with them everyday† – personification â€Å"she fight like a lion† – simile. Things Fall Apart Jordan Knoke English 102 Ember Smith 21 June 2010 Things Fall Apart Chinua Achebe writes a fascinating book, Things Fall Apart, where he talks about the struggle of a man, Okonkwo, who lives between the pride of his culture and the pride of his manhood. Achebe is from, where the novel originates, Nigeria. Achebe has been one of the most influential and important authors in African history. It is very important to get a view from a native African’s point of view: a person who has seen what has gone on and experienced the trials and wars of Nigeria and other African countries.The Igbo religion was the primary religion in the village where the story is set. Okonkwo who has been in the village of Umofia for his entire life, starts to see the tribe transpire and shift away from its normal beliefs. This happens when Christian missionaries arrive in the country to try and turn the people of Umofia and other tribes to their religion of Christianity. Nigeria during this time was in dif ficult times because they were under the rule by Great Britain. Achebe does a wonderful job in the book describing how much of an influence the outsiders had.The culture, religion, ethics, spirit, war, peace, and labor are some of the words that describe this book in a nutshell. Things Fall Apart is a book of knowledge and discipline. These two characteristics are an underlying occurrence in the book. Okonkwo is man who displays both of these qualities, thus, which leads to his downfall. Chinua Achebe, known for his bestselling novels, poems, and essays, was born in 1930 in Ogidi, Nigeria (Gerard). Achebe has been known for five great books, but the most read and talked about has been Things Fall Apart.Achebe’s books have been translated in some fifty languages. Especially in Africa and his homeland of Nigeria, Achebe is looked upon like a God and somebody that people can look up to. Achebe was very bright in his early years as a child; he began to learn English when he was o nly eight years old (Achebe). In 1948, Achebe went to University College in Nigeria to initially study medicine, but something made him change his mind (Achebe). He changed his major to English literary studies to practice the skills of becoming a writer and learn about the practices of English culture.After graduating from University College, Achebe went on to become a producer for a Nigerian broadcasting company. It was not till after that, in London, that Achebe would truly find his talent of writing. One of his teachers in London had requested Achebe to publish and write the book, Things Fall Apart. The timing of the book could not have been any better because Great Britain had control over Nigeria and was severely pressured into colonizing the country. Within ten years of this conflict, Achebe published the book.It set off a vibe that usually does not go off when someone publishes a book. This book did just that. Things Fall Apart is the view from a small Nigerian village that sees its principles and doctrines taken over outsiders from another country. From a Nigerian who has probably seen this in happen in real life is very important to the people of Africa. For someone like Achebe to tell the story of Africans and how they live, eat, drink, and worship Gods tells the whole world how an everyday African lives.When a country rules over a territory or a certain land it can have a strangle on the people of that village, tribe, or colony. Chinua Achebe describes the setting of the story beautifully. In the village of Umofia men, women, and children are taught to be tough minded. This is the case for Okonkwo. A warrior who is tough, strong, disciplined, and well liked in his tribe. Achebe realizes the struggles and pains that Nigerians and other Africans go through. They struggle with money, time, and personal problems. These personal problems could be with a family member or it could be with their Gods or ancestors.This is why Achebe decided to write a book of this nature: To ensure the people of Nigeria of nation building, economic building, and strong government. Two years after the book was written, Great Britain gave Nigeria its independence from them (Nigeria). This colossal achievement for the people of Nigeria gave them a new start in life; a start that would allow them to be free and have the political and ethical freedom to do as they choose. Achebe has been one of the most inspirational and influential writers during his time because of his obvious background.Nigeria will probably never produce someone as important as Achebe ever again. Learning the process of becoming a writer for Achebe was definitely hard work. Growing up for Achebe was very difficult; the conditions had to have been rough in the country of Nigeria where poverty and sickness were widely recognized. To grow up to be a man that he is now, that has been one of the greater achievements that any writer has achieved. Achebe’s parents: Janet and Isaiah Ach ebe were very influential on his life. Isaiah Achebe was a teacher at the Chuch Missionary Society in Nigeria (Achebe).It is always important to have great idols and parents to look up to for that parent to set an example on their child so they can have a great life ahead of them. Achebe wrote five major books in his career: Things Fall Apart (1958), No Longer at Ease (1960), Arrow of God (1964), A Man of People (1966), and Anthills of the Savannah (1987). All five of these major works have something in common. They all have the same interest in African society and how religion, domestication, and nations collide with the outside world or within different countries.Achebe has done his part over the past 50 years, providing readers from all over the world the history, culture, and background that African society has been founded on for thousands of years. Since Achebe has settled down the past 10 or 20 years, he has received recognition and awards for his outstanding writing. He has received numerous doctorates and is an honorary member of the American Academy and Institute of Arts and Letters. In 1999, Achebe was honored by being appointed to the U. N Population Fund; Achebe’s works throughout his career was also translated in 40 different languages (Achebe).In the story, Things Fall Apart, a man, Okonkwo struggles with his own tendencies and mishaps that cost him in the end of the story. Achebe, a native African, writing this book about the culture and life of a certain village in Nigeria was huge. It was huge because it was the first major novel written by an African about Africa. Challenges about the novel speak of the Western influence of Europe, such as Great Britain on African colonies and countries. The work of this book came around the time of decolonization, where western European countries gave independence to African counties, including Nigeria.What Achebe does so well throughout the entire book is that he lets the reader try and figure out i f the Ibo people are romanticized or if the outsiders are actually there for some or no reason at all. Achebe lets the reader think and figure out the entire colonialism and impact of the white missionaries in Africa. One of the major themes that gets introduced throughout the book is the theme of war. War was a prominent way of life in Nigeria. If a man were not to fight in tribal wars, then he would be considered a coward that would not get the recognition of other prominent men in the tribes.Okonkwo, the main character, is a violent warrior who has been perceived as a person who looks for solutions in the way of war, violence, and death instead of resorting to peaceful solutions. The violence that Okonkwo shows to his friends, sons, daughters, and wives leads to the destruction of his image and reputation. Okonkwo also has a problem with softness and not being manly enough. Growing up, Okonkwo’s father, Unoka, was soft and gentle. He was not viewed as a warlike person or s omeone who would be a warrior of the tribes. Okonkwo did not want to be like this.He wanted to be the head of his household, also called obi, and wanted to be the person who killed the most men in war. That was his objective growing up in the village of Umofia. A man who does not back down, does not show his weaknesses, and does not want to lose no matter what. War has always been a way of life in this village. Fighting other colonies and tribes has been going on for thousands of years and will probably never stop. This is why Okonkwo portrays himself as a warlike person who does not like to show his softer side. The other theme that shows itself numerous times in the book is peace.Again Okonkwo struggles to find the connection within him to find peace. Peace is a tough thing to find if someone does not try hard enough to use it in the necessary scenarios. With his violent ways and backgrounds Okonkwo does not have that inner peace that could settle him down or resolve to a softer s ituation. He struggles mightily with the thought of peace being achieved. The situation changes before Okonkwo’s very eyes and the others of Umofia that the outside world is wanting to change the way people live in Africa. The downfall of Okonkwo’s life is derived between war and peace.Obtaining peace and fighting wars against other countries brings fate. It may not always be easy, but at the end of the day peace is given and a country is set free of captivity. The country of Nigeria has long been a country of disarray and in development. It has been a country of poverty and sickness. 250 ethnic tribes call Nigeria home. The three most major tribes are Yoruba, Igbo, and Hausa (Nigeria). Igbo, of course, is the main tribe that the book speaks of. Located in the western part of Africa, Nigeria is home to savannas, tropical forests, and coastal wetlands.Farming is a very important way of life in Nigeria, as with each country in Africa. Nigeria covers an area close to 360, 000 square miles; it is also twice the size of the state of California. The political state of Nigeria consists of thirty-six states. The capital of Nigeria is Abuja (Nigeria). It has been the capital since 1991. Nigeria is strong in ethnicity. The primary religions in the country are Muslim and Christians. These two religions make up about 90% of the ethnicity in Africa (Curry). However, between the two religions comes hardships and violence.Differences between beliefs of the two can present a problem, especially when they are two totally different ways of belief. When Great Britain began to get involved with nations in Africa, it set its eyes on Nigeria. It all began in 1887 when British forces began to surge on the eastern coast of Africa. Sir George Goldie, founder of the Royal Niger Company acquired the interior of Nigeria. Influence of British cultures and traditions was way too much of a factor in countries such as Nigeria. This influence set the basis for rule over the count ry by establishing the Protectorate of Northern Nigeria in 1900 (Curry).Through hardships and trying times, Nigeria was a country with one of the highest population rates and also a high rate of disease and poverty. In 1960 Nigeria became an independent member of the British Commonwealth. Then in 1963, becoming a republic. Nigeria’s first elected president ever to take over was Nnamdi Azikiwe (Curry). Things Fall Apart was probably one of the most interesting books to read because the language, history, and spirituality. These characteristics are what make Achebe’s book spectacular. The way he uses words makes him one of the best authors ever.The life of a man such as Okonkwo to end in such tragedy is always a shame. Especially when the main character who sees his village turn for the worst after British missionaries convert men, women, and children to Christianity. This is when we saw the rise and fall of a man who wanted to see his homeland keep its same values and n ot have outsiders come in and take everything over. Okonkwo was a main of strength, courage, and honor. These are the qualities that made him one of the most powerful and warrior-like men in the village. Achebe always does a wonderful job of portraying the use of a man and use of a woman.Men were obviously the more powerful and head of the house. Women, on the other hand, were basically servants and did not really hold that much authority. Achebe does a great job to focus on Okonkwo and how much his children and wives respect and how they are afraid of him. That’s how much a man can have an influence on others. Works Citied â€Å"Achebe, Chinua. † Gale Contextual Encyclopedia of World Literature. Vol. 1. Detroit: Gale, 2009. 4-8. Gale Virtual Reference Library. Web. 21 June 2010. Curry, Tim. â€Å"Nigeria. † Countries and Their Cultures. Ed. Carol R. Ember and Melvin Ember. Vol. . New York: Macmillan Reference USA, 2001. 1624-1642. Gale Virtual Reference Library . Web. 21 June 2010. Gerard, Albert S. â€Å"Achebe, Chinua (1930-). † Encyclopedia of World Biography. Ed. Suzanne M. Bourgoin. 2nd ed. Detroit: Gale Research, 1998. â€Å"Nigeria. † Worldmark Encyclopedia of the Nations. 11th ed. Vol. 2: Africa. Detroit: Gale, 2004. 423-439. Gale Virtual Reference Library. Web. 21 June 2010. â€Å"Things Fall Apart. † Literary Themes for Students: War and Peace. Ed. Anne Marie Hacht. Vol. 2. Detroit: Gale, 2006. 519-534. Gale Virtual Reference Library. Web. 21 June 2010.

Sunday, January 5, 2020

Laura Robertsons girl unprotected essay. - 1304 Words

Jasmin Takhar English 103  ­ AS01 Dr. Dave Buchanan March 21 2014 Personal fulfillment is not a genetic attribute; it is evolved individually over time, and changes in time it takes to achieve. Personal fulfillment is not deteriorated by lack of action, therefore it is subject to change, it may increase or decrease in a person’s life. A individual can acquire personal fulfillment through family, friends, exposure and environment. The Rez Sisters is a play written by Tomson Highway. Readers are introduced to seven extravagant characters, all of whom are residents of Wasaychigan Hill Indian Reserve, in Manitoba Island, Ontario. These seven characters are sisters, half ­sisters, a†¦show more content†¦Pelajia uses her hammer on other occasions as well; when all seven of the women get into an argument â€Å"she raises her hammer at veronique† (1132), with the intention to scare her and obtain dominance through fear. Some may view the hammer as a weapon and/or a symbol of defense such as Thor’s hammer. In Germanic mythology Thor’s Hammer is called ‘Mjollnir’, meaning ‘crusher’(Davidson Ellis, 1965), unlike the symbol depicted in The Rez Sisters, Thor’s hammer symbolizes a weapon used to kill. In many myths, â€Å"Thor sometimes uses the hammer as a blunt instrument, to shatter the skulls of his opponents†(Davidson, Ellis. 1965). A hammer is seen as a tool used to construct and reshape. This is evident when Pelajia physically uses her hammer in the opening scene to rebuild her home. A hammer also represents the ability to change, Pelajia was not only able to change the physical state of her home, but has the ability to change any aspect of her life and manipulate it in order to fulfill her personal desires. In her words: the â€Å"trusty silver hammer† (1114) is her source of strength, the strength an individual needsShow MoreRelatedStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesWisconsin at Milwaukee Cynthia Ozeki, California State University, Dominguez Hills Peg Padgett, Butler University Jennifer Palthe, Western Michigan University Dennis Passovoy, University of Texas at Austin Karen Paul, Florida International University Laura Finnerty Paul, Skidmore College Anette Pendergrass, Arkansas State University at Mountain Home Bryan Pesta, Cleveland State Unive rsity Jeff Peterson, University of Washington Nanette Philibert, Missouri Southern State University Larry Phillips, Indiana

Saturday, December 28, 2019

Produt P Is Most Important in Marketing Mix - 1186 Words

THE PRODUCT ‘P’ IS ALWAYS THE SINGLE MOST IMPORTANT ELEMENT IN THE MARKETING MIX Definition of Marketing Mix According to Philip Kotler - Marketing Mix is the combination of four elements, called the 4Ps (product, Price, Promotion, and Place), that every company has the option of adding, subtracting, or modifying in order to create a desired marketing strategy Marketing Mix was first coined by Neil Bordon, the President of the American Marketing Association in 1953 and is referred to as the set of actions, used by a company or organisation to promote its product or service in the market. A typical Marketing Mix is made up of 4Ps – Product, Price, Promotion and Place. These 4 Ps were introduced by the marketer E. Jerome McCarthy†¦show more content†¦On basis of price, positioning is done. And on the basis of positioning further affect the place and promotion decisions are made. Thus all the 4 Ps of marketing mix go hand in hand. For example, Coca Cola is the one of the leading providers of soft drinks in the world. Coca Cola has maintained affordable prices due to its rivalry with Pepsi. It is available at all leading stores, and promotion is done on the television, newspapers and in stores etc. So all the elements have to be kept in mind by the marketer to market his product. Conclusion At the end, we conclude that the product ‘P’ is not the only important element in the marketing mix. No single element in the marketing mix carries more importance than the other. Each and every element ideally supports the other elements. There is no single element of marketing mix that works alone for any business. To create the right marketing mix, a marketer has to consider a product with right features, with the right price, make sure that the goods are at their right place on right time and promoted successfully. All the variables of the marketing mix are influenced with each other. They are used in constructing the business plan for a company and if all elements are placed rightly then success is achieved. In case if a single element goes wrong then it can lead to disasters. These 4 components are a part of marketing mix strategy because these elements are to be

Friday, December 20, 2019

Personal Statement Minecraft Essay - 750 Words

Minecraft Username: KingBayley Age: 13 Previous Experience: I Have Owned A server in the past, I have Moderated Several Servers in My past years of playing Minecraft, When I m Staff of A server I tend to Always be on [ Even if its Around 4 AM, I m Very Active On mc either Way Since I have Owned A Server and still Do have the files of one, I Know a lot of HCF commands and Normal Commands, I could help New Players Out, No Matter The QuestionI have Been Playing Minecraft Since Alpha Versions So I Know Quite a lot of things when it comes to this game. Timezone and Country: EST Canada Estimated Schedule: Monday to friday 5 hours weekends 8-10 Skills and Reasons: I am a person who shares a natural obligation and heavy dedication to those in need of a correct moderation. I will be there to help them with confusion/questions for hours worth of time as well!. I m a nice guy that hates seeing people being harassed IP s getting leaked and other things that could hurt a living human and ppl hacking so I wanna help and I think some other people just want to be staff cause its cool and then they wanna boss over a lot of people and i want to prevent that too if I get higher staff in future (if I even get staff) my main focus will be on hackers and chat modding if I get accepted and make so everyone has a good time that none gets harassed and overall help the server a lot and make it even better than it already is. There is a very clear reason in my head that makes me believe I amShow MoreRelatedPersonal Statement : Minecraft 1176 Words   |  5 PagesMinecraft Username: WORTHFUL​ Age: 16​ Previous Experience: I have been staff member on many other server s,here is some of them : HydraPvP, ParaPvP at map 4-5 but I resigned because I quited minecraft, OvidPvP and one more that was my own and my friend s. but I am back to minecraft, after i quited for about 2 months ago, and everything I have done is playing on ParaPvP and I think im still good at been a staff Member, I have also played alot of Faction in my past, and I know its a hacker whenRead MoreWhat Server Are You Applying For? Essay1004 Words   |  5 Pages- I am applying on Annihilation. - I have been playing Minecraft for quite a long time now, and my first server is MCW ( my first server I joined), and the server game I played is Annihilation. - I have always been interested in being a staff member on the server because I wanted to help and show my hard work of being a public servant and a good friend. What is your current level of knowledge on MC MCW? : - I started playing Minecraft since 2014. So I do know some of the commands. I haveRead MoreDoes The Internet Make Children Smarter? Essay1684 Words   |  7 Pages With these higher grades, these children can be in better universities and have better jobs in the future all because of the existence of the internet. Now as for those type of people who disagree with this statement that the internet isn’t making these â€Å"poor children† smarter, but instead makes them cheaters. This is also a well-known topic people have talked about. Sure, the internet can turn children into cheaters by typingRead MoreThe Use Of Avatars And 3d Virtual Worlds1845 Words   |  8 Pagesabout whether the embodiment of avatars in modern video games can have an effect on the human mind and whether these effects are positive or negative. Games like Minecraft continuously place players in problem-solving situations therefore directly developing the player’s cognitive processes and affecting their minds in a positive way. Minecraft can be played in two different game modes. The first is â€Å"Creative Mode† and the second is â€Å"Survival Mode†. The basics of the game are to break down resourcesRead MoreTechnology Addiction Essay768 Words   |  4 Pages Technology addiction is perceived as a major problem by the majority of American parents. In Bergman’s â€Å"Don’t Limit Your Teen’s Screen Time†, Bergman uses his personal experience as both a parent and as an avid technology user to justify his argument that screen time limits have negative effects on children. On the other hand, in Boyd’s â€Å"Blame Society, Not the Screen Time†, Boyd blames the American Education system, and parents for technology addiction in children, and proposes that children shouldRead MoreVideo Games And Its Effect On Children2066 Words   |  9 Pagesindustries MPAA. There are many different variables to consider when determining the effect a video game may have on a person in their aggressiveness. Eastin writes out the various outlets stating, â€Å"Video games can be played through smartphones, personal computers, portable gaming devices, or home console systems† (Eastin 378). PC tends to be the most engaging as it is the closest to the player and is often played with headphones to be the most immersive experience possible. It is also the most

Thursday, December 12, 2019

Strategic business management of Cochlear

Ques:Asks about the appropriateness of a directional strategy. A course of action is suggested. Should Cochlear adopt this course of action or not? Why or why not, given the state of the external environment (PEST and 5 Forces) and the firm (value, core competencies and value chain analysis). Contents Introduction. Environmental Analysis. PEST ANALYSIS. Political Factors. Economic Factors. Social Factors. Technological Factors. Micro environmental analysis. PORTERS FIVE FORCES ANALYSIS. Existing market rivalry among the competitors Bargaining Power of Suppliers Bargaining Power of Customers Threat of New Entrants Threat of Substitute Products Internal Analysis of Cochlear Value Chain analysis Infrastructure Human resource management Technology development Procurement Operations Core competencies Cost Leadership Product differentiation Conclusion Works cited Introduction Cochlear is an Australia based company providing hearing solution across the globe. It has been delivering innovative solution for more than three decades. The global leader focuses on innovation for gaining competitive advantage. Cochlear is directly operating in thirteen countries across the world. For other countries the products of Cochlear is sold with the aid of the local distributors. Cochlear focuses on providing value to its customers through its high quality products as well services. Innovation is focused on enhancing the consistent and positive customer experience. It has developed a customer information system for delivering products and services in accordance with the need and preference of the customers. The small electronic device invented by Cochlear assists a deaf person to hear. The technology adopted by Cochlear is improving in order to provide better service and customer satisfaction[1]. In the present competitive market Cochlear needs to adopt strategies for gai ning sustainable growth through competitive advantage. In order to identify and design generic business strategies, the external as well as internal environment needs to be analyzed. Strategic tools such as PEST analysis, Porters five forces analysis, and value chain analysis can assist in development of generic strategies for Cochlear. Environmental Analysis Development of business strategies requires understanding about the market environment. PEST analysis is a strategic tool that emphasizes on analyzing the macro environmental factors such as political, economic, social and technological components of the market in which the organization is operating[2]. This analysis will help in understanding the market position, potential of the business and future directions of the operations. In this section, PEST analysis for cochlear will be conducted for gaining an insight about the external environment. PEST ANALYSIS PEST analysis of Cochlear will analyze the four macro environmental elements for understanding the present external market environment for Cochlear. Political Factors Political factors refer to the degree of government intervention in the business, economy and policies. Government of a nation has great impact on education, infrastructure, health, economy of that particular country. As Cochlear is directly operating in various countries it needs to align its activities with the legislative framework of each country[3]. Government policies of Australia support the innovative activities by private organizations. Political stability in Australia has a positive impact on the business practices of Cochlear Limited. Tax planning aims to boost up the national economy. The stable government policy of Australia has a positive impact on the business activities of Cochlear. As cochlear belongs to the medical technology industry, it has abide by the regulations of the concerned departments. Regulatory implications in the medical industry have significant value and it can affect the growth and business position of the organization. US Food and Drug Administrati on has major role to play as a regulator of this industry. Cochlear Limited needs to get approval from the US Food and Drug Administration before selling it in the market of United States[4]. These are the major aspects that needed to be considered during the strategy development of Cochlear Limited. Economic Factors Australian economy is one of the largest economies of the word. In terms of nominal GDP Australia is ranked at 12. In 2013, Australia had experienced a GDP growth of 2.5%[5]. It has been observed that the greatest contribution in the GDP of Australia is made by the service sector followed by industry. Presently, the inflation rate of Australia is 2.7% [6]and the unemployment rate is 6.1%[7]. As the Australian government has focused upon the developing the manufacturing sector, it has contributed in the economic growth of the country. Australian foreign trade has shifted for Europe and North America to the emerging markets of East Asia. Recently a rapid growth in the Australian population has been observed and it leaded to a drop in the per capita GDP[8]. In the growing economy of Australia, there is a lot of opportunities for the trade and investment. The growing population and the open trade network has provided great environment for business in Australia. World class infrastructure has provided opportunities for the industries. The government of Australia is focusing upon enhancing the infrastructure investment for boosting up national as well as foreign investments. The transparent business environment and strong trade credentials of Australia have been attracting increasing number of investors[9]. The strength of the Australian economy and the consistent growth has a positive implication on the business activities of Cochlear Limited. In Asian countries, the demand for Australian resources and services are growing. The Australian government considers private investment as key for future economic growth. It welcomes the private organizations to investment in the economy of Australia. It has provided easy financing opportunities to the private sector. This strategic approach of the Australian government has developed a positive economic environment for Cochlear Limited. Moreover Cochlear is directly operating in many countries such as United Kingdom, France, Germany, and Switzerland which has a stable and robust economy . Social Factors Social factors have significant impact in the strategic design of the business activities. If the social structure of Australia is analyzed, it can be found that the population is growing and it has a positive implication of the industry. Cochlear Limited belongs to a medical technology industry which is also growing in order to provide better service to the growing population. It has been fund that almost 4 million people in Australia suffer from disability. It means one out of every five Australian have a disability. The disability can be supported by technological and medical interventions. Hence, the medical technology industry has major role to play in delivering service to the people o Australia. According to the Australian Network on Disability, 3.4 million Australian suffer from physical disability and among those 30,000 people in Australia has been affected by hearing loss. It implies that one person out of six suffers from deafness in Australia[10]. Hence, Cochlear Limited has lot of opportunities and business prospect in Australia. Moreover, according to the World Health Organization (WHO), almost 360 million people have the disability regarding hearing loss. Additionally, it has been estimated that 5% of the global population are deaf. Among them 328 millions are adult and 32 million children are suffering from hearing disability. Almost one third of the global deaf population is belonging to an age group of above 65. This trend has been more predominant in Asia pacific region, South Asian countries and sub-Saharan Africa[11]. Hence, there is a growing demand for hearing aids across the globe including Australia. Technological Factors Technology plays an important role in the cochlear industry as technological innovation helps in developing new products. Development of implants and bone conduction implants extensive technological support. In Australia, technological advancement has added a new dimension for the medical technology industry. Technological innovation has helped the industry to develop new products for hearing solution[12]. Cochlear needs to develop effective and long term hearing aid solution for the global customers. It aims to provide service to its client for life time. In order to achieve customer satisfaction, technological innovation is essential for Cochlear Limited and the technological support can obtained from Australia. The PEST analysis of Cochlear Limited provides an insight about the external environment. These factors must be taken into consideration while developing the operational strategies of the organization. Thus the opportunities in the external environment and issues regarding political, social and economic environment can be identified by Cochlear. Micro environmental analysis In order to develop business strategies for generating competitive advantage, an organization must analyze its present industry. It will provide an idea about the major factors such as competitors, suppliers, buyers etc and their power in the industry. In case of Cochlear Limited, the industry needs to be analyzed for identifying the major business strategies that can aid in achieving sustainable growth. In this section the micro environment or the medical technology industry needs to be examined with the aid of an effective strategic tool Porters Five Forces analysis. PORTERS FIVE FORCES ANALYSIS According to Michael E. Porter, an organization must consider five major factors that have predominance in the industry. If an organization gets an idea about the strength of these principle five forces, it can develop its strategy for the competitive global market. The five forces for hearing aid industry are discussed below: Existing market rivalry among the competitors Cochlear has potential number of competitors operating in the global market. Presence of strong competitors is generating continuous threat for the global leader in the hearing aid solution to the customers. Biggest competitors of Cochlear in the global market are Advanced Bionics, Resound, Beltone, Sonic, Oticon, Siemens, Phonak, Starkey etc[13]. All of them have adopted advanced technology for innovating new products in order to deliver life time solution to the hearing loss. Cochlear Limited has been receiving tough challenge from its competitors who has global presence. Adoption of new technologies and reaching to the potential customers are the major factors for gaining sustainable growth. Hence, it can be concluded that high competition in the global market exist in the cochlear implant industry. Bargaining Power of Suppliers Intensive research and development has helped in designing and producing cochlear implant mechanisms. Technological advancement is a major factor for developing these products. Rapid technological innovation has leaded to growth of medical technology industry. The bargaining power of suppliers is high as there is few numbers of suppliers who are responsible providing technological support to the organization. As suppliers are limited, they have significant power to dominate the market. Cochlear must focus on maintaining healthy relationship with its suppliers[14]. Moreover, suppliers must be chosen in such a way so that the quality of the product is not compromised. Hence, from the analysis it can be concluded that the bargaining power of suppliers is high in this industry. Bargaining Power of Customers Bargaining power of customers depend on the demand and supply of the product. According to World Health Organization, the existing global supply of hearing aids fulfills less than 10% of the actual global requirement[15]. It can be implied that the demand is much higher than the supply. It will take more time and enhanced production to meet the global need of hearing aids. As the number of potential customers is significantly higher than the actual production, the power of customers is very low in this industry. Hence, it can be inferred that the bargaining power of the customers is very low in the industry which has a positive impact on Cochlear. Threat of New Entrants Medical technology is a capital extensive industry and it creates a barrier for the new entrants. As the RD expenditure is huge in the cochlear implant, it is very difficult for the new organization to achieve economies of scale. Hence, it is a major barrier for an organization to start its venture in this industry. Moreover, the global leaders in this industry have already achieved customer loyalty as well as economies of scale[16]. High profitability of the market leaders aids them in investing huge amount in research and development for continuous innovation. Thus, the existing market leaders will gain competitive advantage through continuous improvement. Hence, it can be stated that the threat of new entrants in lower in this case. Threat of Substitute Products The cochlear implant focuses on providing life time solution to the hearing loss problem. External hearing aid is a substitute product for the cochlear implant. However, it does not provide long term solution and it does not cure the complete deafness. Presently, there is no medical treatment or device that can cure complete deafness for life time. Cochlear Limited need not to focus on the issue of substitute products. Hence, no potential substitute product has been found for this industry. Therefore, it has been found that the threat of substitute products is very low. Internal Analysis of Cochlear: The future success of a company depends on the conditions that are prevailing internally in the organization as well as the external conditions. Identification of the strengths, weaknesses, opportunities and threats of the company are crucial so that the company can solve the major issues affecting its growth. A company can gain competitive advantage only if it can set itself apart from its competitors. Value Chain analysis Infrastructure Cochlear is growing rapidly and has a well developed infrastructure at its head office in Australia. Cochlear mostly relies on IT infrastructure to support the wide range of business processes. From research and development to logistics, the entire operation of the company is based on IT infrastructure. The infrastructure of research and development is developed enough to promote the growth of its products. But it has faced challenges in its infrastructure development in the European organization. The European organization was struggling with the power supply. The IT infrastructure in the European organization is not at par with the other offices. It was costly to maintain the vital servers at the European centre. The affair was time consuming and it was hampering the work at Cochlear. The backups were risky and recovery was disastrous. To overcome this problem in IT infrastructure at the European centre, Cochlear made a partnership with IBM Business Art of Computing. They developed an IT infrastructure for Cochlear that would smoothen the work flow at the centre. Their energy efficiency increased along with increase in productivity. This change in infrastructure resulted in reduction in carbon footprint. It lowered the costs of 80 servers to 15 servers[17]. Human resource management The major strength of Cochlear is its employees. They work as a team. The employees of various departments like research and development, sales and marketing, customer service work in collaboration to one another to develop new products and provide customer service. The employees are encouraged so that they can communicate openly. New ideas are always welcomed. The teams strive for excellence. The wages of the employees are competitive and based on performance. Benefits are provided to employees on sound achievements. The recruitment program at Cochlear is transparent and based on merit. The recruitment provides opportunity for new clients. Technology development The technology used in Cochlear meet the needs of the product. It is a combination of CI surgery and stapedectomy. Cochlear has three basic solutions for hearing problems. They are cochlear implant hearing solutions, hearing solutions provided by bone conduction and hearing solutions which uses electric acoustic mechanisms. Cochlear implant is a medical device which functions electronically and replaces the damage that is caused by the inner ear. It helps to provide sound signals to the brain. Like other hearing aids it does not make the sound louder. The advantage of cochlear implant is that the implantation occurs by bypassing the damaged hair cells of the cochlea which aids proper hearing. Cochlear has developed another product which has gained competitive advantage to the company is its bone conduct implant. It is a medical device which transmits sound through bone to inner ear. It bypasses effectively the middle ear and the outer ear. Bone conduction implant is made up of small titanium implant abutment and a sound processor. The transmission of sound takes place in the form of vibrations. The vibration reaches from the sound processor to the implant. Then it passes the through the bone to the inner ear. It helpful for patients who have problem in the outer and middle ear. It helps to localize the sounds. It helps to gather natural sound and promotes improved understanding of the speech. This implantation works even someone is totally deaf. Apart from cochlear implant and bone conduct implant, Cochlear has several hearing aids which aid in capturing the sound. It makes the sound louder and sends the sound down the ear canal. Through the ear canal the sound passes to the inner ear where the hearing nerves are there. It is helpful for patients whose sensory cells are damaged due to aging. Some patients have damaged ear as they are exposed to loud noise. Some patients have hearing problems as a reaction of drug and some have hearing problems which are hereditary [18]. Procurement: The process of procurement of raw materials at Cochlear aims in reduction of cost. Purchasing costs are minimized to maximize the profit of the organization. Cochlear offers best prices to its customers. The company procures the goods directly from the manufacturer. They bypass all the intermediaries in order to reduce the purchase costs. Operations: Research and Development: The research and development at Cochlear aims at providing hearing solutions for children and for adults. The hearing solutions are implanted. It aids hearing problem issues internationally. It has a well managed research team which aims at continuous improvement of the product at Cochlear. Cochlear implants are provided for sensoneural loss of hearing which ranges from moderate to severe. Deafness which are single sided, mixed hearing loss, electro acoustic implants are the major services at Cochlear. The research team has developed a Vistafix system that provides a permanent attachment for ear. It is stable. The team has also developed a Cochlear hybrid which is another type of hearing aid for severe and high frequency hearing loss [19]. Cochlear makes the largest investment in research and development. The company partners with leading researchers internationally. Logistics: The logistics at Cochlear aims at providing fast service to its end users. The products are distributed via a wide network of distributors. The distributers channel is well networked easy access to the products. Sales and Marketing: The aim of Cochlear is to become the market leader in providing solutions to hearing problems. According to estimation Cochlear has more than quarter of a million people that have undergone implantations using one of their implantation services. The aim of Cochlear is to provide support to the customers with their innovative products. This can be achieved by the sale of upgrades of sound processor and provide product support to the customers. The market share of the company cannot be known exactly since it is not published in any report. It internally estimates its market share. It has 65% share of cochlear implants. It manages the sales and distribution through three regions. One of the region is its headquarters i.e. Australia while the other two are its regional offices. The regional offices are in America, Europe, Middle East and Africa. It also includes Asia Pacific region. Cochlear has presence in approximately 20 countries. It maintains a balance between its distributers and a gents who are the key agents in distributing the various products of Cochlear. Cochlear has lost certain percentage of market share for bone conduction implant since new entrants has increased the competition for Cochlear. The product portfolio of Cochlear has increased by the acquisition of Otologics LLC technology. Thus acoustic implant solutions form a major product of Cochlear [20] Customer service The strategy of cochlear is to focus on the experience of the customers. The main aim of the company is to meet the need of the customers. It wants to achieve excellence in operational activities, innovate the products and create value for the customers. Engagement with the customers and understanding their needs is the major focus of the company. There are many barriers to customer service. They are the customers are not aware of the availability of implantable solutions. They do not consider it to be a viable option. Patient motivation is an important factor to be considered while providing hearing aid solutions. Most of the customers cannot afford the cost required for implantation. In order to provide better service to the clients Cochlear has to increase the clinic capacity. Core competencies: Core competencies analyze the strengths and weakness of the company. Cochlear wants to become the leader in providing solutions related to hearing problems. This can be achieved by adopting the right strategy. Cochlear is one of the topmost companies in introducing hearing implants. Cochlear implants have the following advantages: Hearing implants helps to overcome problems related to acoustic feedback and ear mold issues. High frequency consonants can be heard with greater ease. It has greater opportunity for hearing to natural voice. It is a life saving technology otherwise people would not be able to hear throughout their lifetime. Hearing implants provides hearing aid to loss due to auditory neuropathy. It is a costly affair to imitate Cochlear. Cochlear invest huge sum of money in research and development. It has developed a knowledge bank of research and development. To compete with Cochlear in research is a tough task. It has formed a huge barrier for other companies to compete with the RD at Cochlear. Substitute products of Cochlear have come in the market but the substitutes are not developed technically. The safety of the substitute products of Cochlear donot provides similar product safety. Thus Cochlear maintains its market share and substitutes cannot replace it [21](Auditoryverbaltraining.com 2014). Cost Leadership: Cochlear has achieved sustainable competitive advantage. It has continued its operations for the development of product by reducing the size of the plants. The cost incurred in maintenance of the plants has also been reduced by Cochlear. Cochlear has developed products that are lower in costs. It has aimed at the huge developing country market. But there is fierce competition from the competitors. They have developed research and developed the products to provide competition to Cochlear. Product differentiation: The products and services at Cochlear are unique which provides competitive advantage over its major competitors. The products are innovative. The unique features of the products set off a mark for the company. The products are uniquely designed. The preservation techniques are unique. The performance of the products is outstanding. This enables the product to have preference over the products of competitors. The employees at Cochlear are confident in providing implant facilities to their patients. The support provided by the organization is unique and uses advanced processor technology. The designs of the machines at Cochlear are patented and they provide surgeon excellent services. Feedback is taken from the customers on a regular basis. The main aim of the company is to maximize the hearing performance of the patients. The company uses custom sound 4.0 software which is the most sophisticated software tool to control its devices. It is easier to customize the programs to meet the specific needs. The updated software saves time and helps to analyze the defaults[22] (Cochlear.com 2014). Conclusion: Cochlear has provided hearing solutions to more than 2, 50,000 people around the globe. The aim of Cochlear is not just limited to making products but it is aims at providing service to the customers. The service provided to the customers is of high quality which provides the company with competitive advantage. Cochlear has formed a lifelong partnership of hearing. They aim at supporting their customers at every stage of the journey. The infrastructure, technology, research and development, human resource, marketing and sales are developed in such a manner so that the company can achieve competitive edge. The company has gained competitive advantage over others and maintained its leadership position in the market. The unique strategy at Cochlear aims at understanding the problem area of the patients before treating it. It provides services that will benefit the patients lifelong. Cochlear provides a range of resources by which the customers can benefit from the product. Cochlear foll ows the path of innovation. They transform the life of the people by providing treatment for hearing loss. The main aim of the company is to help people hear and be heard. The patients can maintain connection with others in the society and lead a normal life. The patients by using the hearing aids or undergoing the implantation have helped people maintain a healthy life. Works cited Abs.gov.au,. 2014. '6202.0 - Labour Force, Australia, Jul 2014'. Accessed August 7 2014. Abs.gov.au,. 2014. '3101.0 - Australian Demographic Statistics, Dec 2013'. Accessed August 7 2014. Ahlstrom, David, and Garry D Bruton. 2010.International Management. 1st ed. Australia: South-Western Cengage Learning. And.org.au,. 2014. 'Stats And Facts Resources Australian Network On Disability'. Accessed August 7 2014. Austrade.gov.au,. 2014. 'Major Infrastructure - Foreign Investment Opportunities In Australia By Sector - Austrade'. Accessed August 7 2014. Auditoryverbaltraining.com,. 2014. 'Advantages Disadvantages: Hearing Aids Vs. Cochlear Implants Forthose With Severe Hearing Loss'. Accessed August 7 2014. Business.qld.gov.au,. 2014. 'PEST Analysis | Queensland Government'. Accessed August 7 2014. Businessweek.com,. 2014. 'Cochlear Research And Development Limited: Private Company Information - Businessweek'. Accessed August 7 2014. COCHLEAR Annual Report 2013. 2013. Ebook. 1st ed.. Cochlear Discovers New Levels Of Energy Efficiency, Resilience And calability With Art Of Computing And IBM Express Advantage. 2014. Cochlear.com,. 2014. 'Cochlear Implants And Cochlear Implant Technology Cochlear India'. Accessed August 7 2014. Cochlear.com,. 2014. 'Software And Programming'. Accessed August 7 2014. Cochlear.com,. 2014. Accessed August 7 2014. Dess, Gregory G, G. T Lumpkin, and Marilyn L Taylor. 2004.Strategic Management. 1st ed. Boston, Mass.: McGraw-Hill/Irwin. Fda.gov,. 2014. 'Medical Devices'. Accessed August 7 2014. Harrison, Roger. 2000.Biomedical, Biotechnology And Pharmaceutical Innovation. 1st ed. Double Bay, NSW: CL Creations. Healthyhearing.com,. 2014. 'Hearing Aid And Cochlear Implant Companies'. Accessed August 7 2014. Hill, Charles W. L, and Gareth R Jones. 2013.Strategic Management. 1st ed. Mason, OH: South-Western, Cengage Learning. Morschett, Dirk, Hanna Schramm-Klein, and Joachim Zentes. 2010.Strategic International Management. 1st ed. Wiesbaden: Gabler. Rba.gov.au,. 2014. 'RBA: Chart Pack-Australian GDP Growth And Inflation'. Accessed August 7 2014. Rba.gov.au,. 2014. 'Reserve Bank Of Australia - Home Page'. Accessed August 7 2014. Who.int,. 2014. 'WHO | Deafness And Hearing Loss'. Accessed August 7 2014. [1] Cochlear.com,. 2014. Accessed August 7 2014. [2] Dess, Gregory G, G. T Lumpkin, and Marilyn L Taylor. 2004.Strategic Management. 1st ed. Boston, Mass.: McGraw-Hill/Irwin. [3] Business.qld.gov.au,. 2014. 'PEST Analysis | Queensland Government'. Accessed August 7 2014. [4] Fda.gov,. 2014. 'Medical Devices'. Accessed August 7 2014. [5] Rba.gov.au,. 2014. 'RBA: Chart Pack-Australian GDP Growth And Inflation'. Accessed August 7 2014. [6] Rba.gov.au,. 2014. 'Reserve Bank Of Australia - Home Page'. Accessed August 7 2014. [7] Abs.gov.au,. 2014. '6202.0 - Labour Force, Australia, Jul 2014'. Accessed August 7 2014. [8] Abs.gov.au,. 2014. '3101.0 - Australian Demographic Statistics, Dec 2013'. Accessed August 7 2014. [9] Austrade.gov.au,. 2014. 'Major Infrastructure - Foreign Investment Opportunities In Australia By Sector - Austrade'. Accessed August 7 2014. [10] And.org.au,. 2014. 'Stats And Facts Resources Australian Network On Disability'. Accessed August 7 2014. [11] Who.int,. 2014. 'WHO | Deafness And Hearing Loss'. Accessed August 7 2014. [12] Harrison, Roger. 2000.Biomedical, Biotechnology And Pharmaceutical Innovation. 1st ed. Double Bay, NSW: CL Creations. [13] Healthyhearing.com,. 2014. 'Hearing Aid And Cochlear Implant Companies'. Accessed August 7 2014. [14] Hill, Charles W. L, and Gareth R Jones. 2013.Strategic Management. 1st ed. Mason, OH: South-Western, Cengage Learning. [15] Who.int,. 2014. 'WHO | Deafness And Hearing Loss'. Accessed August 7 2014. [16] Ahlstrom, David, and Garry D Bruton. 2010.International Management. 1st ed. Australia: South-Western Cengage Learning. [17] Cochlear Discovers New Levels Of Energy Efficiency, Resilience And Scalability With Art Of Computing And IBM Express Advantage. 2014. [18] Cochlear.com,. 2014. 'Cochlear Implants And Cochlear Implant Technology Cochlear India'. Accessed August 7 2014 [19] Businessweek.com,. 2014. 'Cochlear Research And Development Limited: Private Company Information - Businessweek'. Accessed August 7 2014. [20] COCHLEAR Annual Report 2013. 2013. Ebook. 1st ed [21] Auditoryverbaltraining.com,. 2014. 'Advantages Disadvantages: Hearing Aids Vs. Cochlear Implants Forthose With Severe Hearing Loss'. Accessed August 7 2014. [22] Cochlear.com,. 2014. 'Software And Programming'. Accessed August 7 2014.